Glover Agency Reserve

ROLE / COMPANY:

Director of Marketing, Live Unreal Family of Companies

Glover Agency, formerly Jeff Glover & Associates, was founded in 2008 and has been Michigan's #1 real estate team for the last 10 years.

PROJECT:

Glover Agency was picking up steam in the luxury market but found that their agents were losing business to agents from teams specializing in selling luxury homes. In an effort to put agents in the best possible position to take higher-priced listings, we created a new brand that maintained the legacy and heritage of the Glover name but more exclusive for high-end clientele - Glover Agency Reserve. This rebrand resulted in company-wide increased average sale price.

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Brand Identity Design / Naming  / Creative Direction