BRAND:
The Ton-Up Ypsilanti
COMPANY:
The Ton-Up Ypsilanti is a nonprofit motorcycle and music festival celebrating vintage bikes, custom builds, live music, and the culture that brings them together. A fixture in Ypsilanti since 2010, the annual event draws motorcycle enthusiasts, music lovers, and the local community together for a day of roaring engines, rock and roll, and unapologetic individuality.
PROJECT:
After years of creating a new logo for each annual festival, The Ton-Up needed a recognizable brand identity that could stand the test of time. Outkick Studio developed a bold, evergreen visual system inspired by vintage motorcycle culture, 1950s graphics, and the festival's gritty, rebellious spirit. The new identity combines distinctive black-and-white illustration, expressive typography, and a cohesive design language built to work across merchandise, event signage, posters, and digital marketing. The result is a brand that's unmistakably The Ton-Up, year after year, without losing its edge.
Event Logo Design System / Merchandise Design
"They took my vision, my message, and my standards and brought them to life at a level I couldn’t have imagined."
"Outkick Studio didn’t just create content for me, they elevated my brand. They took my vision, my message, and my standards and brought them to life at a level I couldn’t have imagined. Every detail, every shot, every interaction reflected excellence.
As I’m committed to elevating my company and the people around me, it’s important that the people I partner with operate at the same standard. Outkick Studio exceeded that standard in every way.
Professional. Creative. Intentional. World class.
If you’re serious about building a brand that represents who you’re becoming, not just what you do, I can’t recommend Outkick Studio enough."
CHRIS FROST
Ton-Up Ypsilanti
